How Do Gyms Make Money from the Multisport Card?
How Do Gyms Make Money from the Multisport Card?
Blog Article
Have you ever wondered how much your gym earns when you swipe your Multisport Card at the entrance? It's a popular program in Poland, allowing employees to access a range of gyms and wellness centers. But how profitable is this partnership for the gyms themselves? In this article, we’ll explore how gyms make money from the Multisport Card program and whether it’s a good deal for them. For more details, you can check out karta multisport ile zarabia siłownia.
What Is the Multisport Card?
The Multisport Card is a popular employee benefit that gives users access to hundreds of gyms, pools, and fitness centers for a fixed monthly fee. In most cases, the fee is covered by the employer, making it a convenient option for workers. Cardholders can visit any participating gym or wellness center without needing to sign up for individual memberships.
But while this offers fantastic benefits for users, how does it affect the gyms participating in the program?
Why Do Gyms Join the Multisport Program?
While it might seem counterintuitive for gyms to accept members who don’t pay for a membership directly, there are reasons why many gyms choose to participate. For one, the program helps attract more foot traffic to the gym. By being listed in the Multisport network, gyms can see an increase in visitors who might not have discovered the gym otherwise. Even though the gym doesn’t earn full membership fees from these visitors, the exposure can lead to new sign-ups in the future.
How Does the Payment System Work for Gyms?
When Multisport members swipe their cards to enter a gym, the gym gets a small payment, usually between 5 and 10 PLN per visit. This is much lower than the price of a regular drop-in visit, which might cost 20-30 PLN. As a result, gyms earn significantly less from Multisport users than from regular members.
However, even with these lower rates, the volume of visits from Multisport members can add up over time. For instance, a person who visits the gym every day could bring in a monthly revenue of 150-300 PLN, whereas a regular member could easily generate higher earnings.
Costs for Gyms with Multisport Users
While gyms earn money from Multisport users, there are also expenses to consider. The more visitors, the higher the operational costs—electricity, water, cleaning supplies, and staff wages all increase with more people coming through the doors. Additionally, more visitors mean more wear and tear on gym equipment, leading to higher maintenance costs.
How Much Do Gyms Really Make from the Program?
Let’s do the math. Suppose a gym gets 1,000 visits per month from Multisport members. If they earn 7 PLN per visit, that amounts to 7,000 PLN in revenue. However, after covering the costs of staffing, utilities, and equipment maintenance, the actual profit is much lower. Compare this to 100 regular members who each pay 100 PLN per month—this totals 10,000 PLN in revenue with far fewer operational challenges.
Benefits for Gyms
Despite the lower earnings per visit, there are still benefits to participating in the Multisport program. The increase in foot traffic can help gyms build their reputation and gain new customers. Many gyms also use this as an opportunity to upsell other services, like personal training, special classes, or gym merchandise.
Challenges for Gym Owners
A common concern among gym owners is that Multisport visits don’t generate enough revenue to justify the costs associated with increased foot traffic. Overcrowding is another issue—while it may seem positive at first, it can lead to dissatisfaction among regular members who may have to deal with busy facilities and reduced access to equipment.
Can Gyms Negotiate Better Deals?
While some gyms can try to negotiate higher rates with Multisport, smaller gyms often lack the leverage to secure better terms. Opting out of the program is also an option, but it means losing the visibility and exposure that come with being part of the Multisport network.
Conclusion
The Multisport Card offers a great benefit for users, but it’s a more complex deal for gym owners. While it brings increased traffic and potential new members, the revenue per visit is much lower than what regular members contribute. To make the Multisport partnership work, gyms must balance the benefits of foot traffic with the costs of operation and look for creative ways to generate additional revenue.
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